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Omnichannel Management

Omnichannel Management

Fulfillment Solutions

Omnichannel Management

Connect all your sales and manage them sustainably.

Connect all your sales channels and seamlessly increase revenue opportunities both online and offline. Perfect for stores looking to sell across multiple channels, with the flexibility to integrate and customize your sales as needed.

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Omnichannel: Efficient Multi-Channel Selling with MyCloud Fulfillment

Expanding your sales across multiple channels, including marketplaces, social commerce, websites, and even offline platforms, opens up new opportunities for your business. However, managing these channels efficiently can be challenging. Delays in delivery or failure to meet SLA/FFR requirements can result in negative customer feedback, poor reviews, and a lack of repeat purchases.
If you aim to sell effectively across multiple channels, a reliable order management solution like MyCloud Fulfilment is essential to ensure smooth and efficient operations.

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Sales Channels: Marketplace

Running a business in today’s world requires more than just a physical storefront. Marketplaces like Shopee, Lazada, and TikTok Shop have become essential platforms for those looking to expand their sales channels. There are several compelling reasons why businesses should consider leveraging these marketplaces to open their stores.

Running a business in today’s world requires more than just a physical storefront. Marketplaces like Shopee, Lazada, and TikTok Shop have become essential platforms for those looking to expand their sales channels. There are several compelling reasons why businesses should consider leveraging these marketplaces to open their stores. … อ่านเพิ่มเติม

  • Easy access for stores seeking new customers.
  • A channel to build brand awareness among new audiences.
  • Simplifies creating campaigns targeted at new customers.
  • Provides opportunities for brands and customers to connect and get to know each other.
  • Offers various discounts and promotions to drive sales.
  • Attracts users with specific needs, enabling precise and targeted marketing.

Shopee

Shopee เป็น Marketplace ที่มีการขายอยู่ในแอปพลิเคชั่นในสมาร์ทโฟน
เป็นหลัก

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LAZADA

LAZADA แรกเริ่มเป็นเว็บไซต์ที่ถูกพัฒนาขึ้นมาเพื่อเป็นแหล่งช้อปปิ้งออนไลน์ โดยเฉพาะ

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Tiktok

เป็น Social Commerce ที่มีการขยายตัวจนกลายเป็น Marketplace สุดร้อนแรง

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TIPS:

1.

It’s challenging to make a profit due to high GP and numerous discounts, which reduce the store’s overall earnings.

2.

It’s difficult to maintain branding as all stores look similar.

3.

Customers are likely to encounter similar products, leading to comparisons.

TIPS:

1.

It’s challenging to make a profit due to high GP and numerous discounts, which reduce the store’s overall earnings.

TIPS:

2.

It’s difficult to maintain branding as all stores look similar.

TIPS:

3.

Customers are likely to encounter similar products, leading to comparisons.

Social Commerce Sales Channels**

Selling products through social commerce in Thailand involves completing every step of the purchase process directly on social media platforms. From searching for products and gathering information to completing transactions, everything happens within these channels. Popular platforms include Instagram, Facebook, and LINE, each offering unique advantages that businesses should not overlook.

Selling products through social commerce in Thailand involves completing every step of the purchase process directly on social media platforms. From searching for products and gathering information to completing transactions, everything happens within these channels. Popular platforms include Instagram, Facebook, and LINE, each offering unique advantages that businesses should not overlook. … อ่านเพิ่มเติม

  • Customers trust the platform as it allows direct communication and interaction with sellers.
  • Thai consumers rank number one in the world for purchasing through social media.
  • Thai users are among the top 3 in the world for time spent on Facebook.
  • Thai people feel more comfortable when they can communicate and interact with others directly.
  • This channel allows for easy, cost-effective, and highly targeted advertising.

Facebook

Instargram

Messenger

Sales channels through platforms like Facebook, Instagram, and Messenger each have unique approaches. The focus is on direct transactions between buyers and sellers, with the majority of sales conducted through the platform’s chat feature.

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Line Shopping

Line Shopping 
Live

Line O/A

The LINE Ecosystem operates as an integrated system that manages all services within a single platform. It includes the LINE SHOPPING platform for e-commerce, the LINE Official Account (LINE O/A) for communication, and the LIVE platform for live streaming. All of these work together with the ultimate goal of facilitating transactions through LINE SHOPPING.

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TIPS:

1.

Direct selling posts are not allowed; it should not be used as a product shelf, as these platforms are primarily designed for communication.

2.

Be cautious about bothering customers; repeated ads can annoy them and negatively impact the brand.

3.

High communication expectations; responses must be quick since it involves direct interaction between buyers and sellers.

TIPS:

1.

Direct selling posts are not allowed; it should not be used as a product shelf, as these platforms are primarily designed for communication.

TIPS:

2.

Be cautious about bothering customers; repeated ads can annoy them and negatively impact the brand.

TIPS:

3.

High communication expectations; responses must be quick since it involves direct interaction between buyers and sellers.

Website Sales Channels

If selling through other platforms doesn’t meet your needs, creating a dedicated website for your products is another popular option that has been widely used for a long time and continues to remain a favorite today.

If selling through other platforms doesn’t meet your needs, creating a dedicated website for your products is another popular option that has been widely used for a long time and continues to remain a favorite today. … อ่านเพิ่มเติม

  • Able to effectively maintain your own branding.
  • No store fees or GP charges. 
  • Communicate directly with customers who are specifically interested in your brand.
  • Design the customer journey according to your preferences.

Shopify

Magento

Wordpress

Woocommerce

Selling products through a website requires integration with other service providers to ensure order information is sent back to the system for further processing. If the website is built on platforms like WordPress or WIX, plugins must be installed to facilitate seamless order management.

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TIPS:

1.

Communication is mostly one-way, making it challenging to collect feedback.

2.

Limited opportunities for expanding the customer base; other channels are needed to support sales.

3.

Development and maintenance costs can be relatively high with various small expenses.

TIPS:

1.

Communication is mostly one-way, making it challenging to collect feedback.

TIPS:

2.

Limited opportunities for expanding the customer base; other channels are needed to support sales.

TIPS:

3.

Development and maintenance costs can be relatively high with various small expenses.

Offline and Event Sales Channels

Thai consumers enjoy shopping in physical stores, whether it’s street-side shops, shopping malls, or events. Buyers often have the chance to try out products before making a purchase decision. Additionally, offline channels can attract walk-in customers, giving them the opportunity to discover and engage with the products. This makes offline channels just as important as other sales channels.

Thai consumers enjoy shopping in physical stores, whether it’s street-side shops, shopping malls, or events. Buyers often have the chance to try out products before making a purchase decision. Additionally, offline channels can attract walk-in customers, giving them the opportunity to discover and engage with the products. This makes offline channels just as important as other sales channels. … อ่านเพิ่มเติม

  • Creates brand awareness and introduces the brand to a wider audience.
  • Customers can see and try the products in person to support their decision-making.
  • Allows customers to participate in sales activities immediately.
  • Increases sales opportunities from walk-in customers passing by.
  • Provides clear insight into the purchasing power of customers based on the specific location.

Central

The Mall

Iconsiam

Beautrium

Watson

Konvy

Offline sales channels are divided into selling through physical storefronts in major shopping malls, such as Central, The Mall, Paragon, etc., or consignment sales in retail stores like Beatrium or Watsons, which help increase sales opportunities. Meanwhile, event sales focus on customers with specific interests related to the theme of each event.

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TIPS:

1.

Products are often compared with other brands sold in the same area.

2.

The customer segment is quite broad, making it less suitable for niche businesses.

3.

Management costs are relatively high.

TIPS:

1.

Products are often compared with other brands sold in the same area.

TIPS:

2.

The customer segment is quite broad, making it less suitable for niche businesses.

TIPS:

3.

Management costs are relatively high.

SUMMARY

Why Should Multi-Channel Choose MyCloud Fulfillment ?

At MyCloud Fulfillment, we utilize an Order Management System (OMS) that seamlessly integrates with all your sales channels.

This system processes order data, deducts stock, and updates inventory across all sales channels every 3 minutes, ensuring smooth operations across the board. Orders received by MyCloud Fulfillment are then efficiently processed through the fulfillment steps to maintain optimal performance.

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Frequently Asked Questions (FAQs)

Omnichannel is crucial today because it enables businesses to reach customers through multiple channels, including marketplaces, social commerce platforms, websites, and offline stores. Having diverse sales channels increases opportunities to reach a broader audience while delivering a seamless and consistent experience, regardless of the channel customers use to make purchases. 

MyCloud Fulfillment streamlines order management by integrating all sales channels into one system, allowing for real-time tracking and management of orders. This reduces complexity and errors in order processing while saving time and resources. Businesses can focus on other areas of growth, knowing their orders are being handled efficiently.

MyCloud Fulfillment improves customer satisfaction by ensuring efficient order management, minimizing packing errors, and reducing order processing times. Fast and accurate order fulfillment ensures customers receive their products on time, resulting in a positive experience and increasing the likelihood of repeat purchases.